The Korean 'It' Bag

The Korean ‘It’ Bag | On the Street Where We Live (aretherelilactrees.com)  Find Kapoor, Pingo, Daeo Bookstore, Seoul, South Korea

If you spend enough time in Seoul, you’ll notice at least one of these bags every few blocks. It’s the Pingo bag by the brand Find Kapoor. I first discovered it when one of my girlfriends here carried it to lunch one Friday. I had to take a photo of the name to send to one of my girlfriends in the States (whose last name is Kapoor). We had a good laugh, but then kept commenting on how cute it was.

 

For a name brand that’s gone international (see: accessories queen Olivia Palermo), the price point is reasonable, and it comes packaged like higher-end and luxury brand bags (in a dust bag and with a shopping bag). It’s faux leather, and the hand and shoulder straps are customizable.

Andrew bought me the pink Pingo with the standard beige studs hand strap and Emily shoulder strap for my birthday. It’s the perfect size for my phone, a card holder, and other small accessories. The other day, I used it to carry my activewear to yoga.

It’s practical for everyday with a pop of color, but also chic enough to carry to more special events. What I love most about it is that it’s a Korean brand, and that those are becoming increasingly more ‘global.’

The Korean ‘It’ Bag | On the Street Where We Live (aretherelilactrees.com)  Find Kapoor, Pingo, Daeo Bookstore, Seoul, South Korea
The Korean ‘It’ Bag | On the Street Where We Live (aretherelilactrees.com)  Find Kapoor, Pingo, Daeo Bookstore, Seoul, South Korea
 
 

I shot these photos at Daeo Bookstore, the oldest bookstore in Seoul, located in Jongno near Gyeongbokgung Station. You’ll recognize it by its rundown, robin’s egg blue facade. Don’t forget to pose like IU, or play a few notes on the piano (see ‘Moments’ on our Instagram Stories). On the way, or afterwards, stop by Tongin Sweet, just diagonally across, for the most delicious egg tarts. If you miss it—it’s a little hole in the wall—just follow your nose.

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